Looking at marketing and digital strategy from more of a bird’s eye, holistic viewpoint? There’s a number of offerings on the Digital Summit program to help stir your creative and strategic juices.
Strategy + Trends
Sharpen your digital marketing strategy - Content, reputation management, social personalization, SEO, UX, and more
“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”
– 2016 Digital Summit attendee
Session Filters
- May 1
- 8:30 am - 12:30 pm
- Stage 3
- AM Workshop
- Understand why email still matters to you and the people you're trying to reach
- Ensure your campaigns are making it to the Inbox
- Learn how Internet Service Providers (ISPs) might be treating your campaigns
- Know the similarities and differences for how B2B and B2C audiences consume email, convert from it, and how different design choices impact those conversions
- Perform regular email audits which are crucial to email success
- Make sure you’re tracking the metrics you should be and discover those you may not be or may not know about
- Have some insight into what the future of email might look like
- May 1
- 8:30 am - 12:30 pm
- Stage 2
- AM Workshop
- Set-up and diagnose issues with goal funnels
- Use advanced segmentation techniques for fine-tuning your KPIs
- Interpret KPI data to make business decisions
- How to A/B test content for optimizing conversions
- Track email, social, and other inbound marketing campaigns
- Understand and utilize attribution modeling methods
- Track offline conversion measurement tactics
- How to dashboard and report your results
- May 1
- 2:30 pm - 3:00 pm
- Stage 2
- Create impactful new marketing strategies that integrates all elements of your customer engagement and customer interactions spectrum
- Identify new measurements to utilize to determine return-on-investment for new engagement platforms
- Adeptly determine when to make changes to your strategies to account for new, emerging technologies
- May 1
- 3:15 pm - 3:45 pm
- Stage 1
- Understand ways that real-time data capabilities can help increase your business revenue
- Learn how to use real-time data to surface personalized experiences
- Leverage behavior data to increase retention and conversation
- Enable innovation in your business though data insights
- May 1
- 4:00 pm - 4:30 pm
- Stage 3
- White hat SEO strategies real brands can actually implement
- Why your competitors are ranking pages with zero external backlinks
- SEO skills every digital marketer needs to learn
- What every PPC manager, developer, web designer, and business owner should know about SEO
- Why brand search matters and how to protect it
- Million dollar mistakes companies are making and how to avoid them
- May 1
- 4:00 pm - 4:30 pm
- Stage 1
- Know what content works best for the B2B client and why
- Reframe your content strategy to make your organization a thought partner, rather than a thought leader
- Be the go-to source of content for executives in your org
- Develop a new distribution, format and cadence framework to reach your target audience
- May 1
- 4:45 pm - 5:15 pm
- Stage 2
- Better understand the value of SMS messaging for customer retention
- Utilize data to inform segmentation of your lists and create effective user journeys
- Develop a concise and actionable long term engagement strategy
- Learn about messaging tools that you can use to put your plan into action
- May 1
- 4:45 pm - 5:15 pm
- Stage 1
- Understand how to set your marketing team up for success with the right marketing tools
- Know how to get the right data you need about your audience
- Leverage that data to personalize the experience for every individual.
- Optimize how and when you send emails based on your marketing goals to maximize your results
- May 1
- 4:45 pm - 5:15 pm
- Stage 3
- Understanding of why accessibility within the digital ecosystem is so important
- Discuss how temporary and permanent disabilities impact digital experiences
- Make simple HTML code enhancements that will drastically improve email and landing page accessibility
- Use best practices to design creative in which key messages are not missed
- May 2
- 8:30 am - 9:00 am
- Stage 1
- Identify the key 20% of actions that drive 80% of results
- Adapt to the recent Google changes and position your strategy ahead of the evolving algorithm
- Use the most recent SEO tools, techniques and strategies that will not break the bank
- Remove the complexity of tasks and streamline projects to move the needle
- Collect actionable data to make the case for SEO budget and support
- Design an agile and inclusive SEO process that works for everyone
- Eliminate project downtime, reduce cost, and effect transformational change
- May 2
- 8:30 am - 9:00 am
- Stage 2
- Make simple design and content tweaks to maximize engagement
- Use the latest tips for automating your messages so they get noticed by the right people at the right time
- Understand the key results to analyze so that you can iterate and improve your results as you go
- May 2
- 9:15 am - 9:45 am
- Stage 2
- Discuss current content marketing challenges
- Talk about what makes an idea or campaign valuable
- Uncover how poetry can rewire our brains to create better ideas
- Review 3 poetic rules that can help us become better marketers, business owners, and human beings
- May 2
- 10:00 am - 10:30 am
- Stage 1
- Understand when organic social media can work - and when you will need
to leverage paid social media - Move past the “boosted post” to targeted social media campaigns that
provide results - Better measure the results of paid social media campaigns.
- More expertly dissect winning Facebook and Instagram ad strategies
- May 2
- 10:00 am - 10:30 am
- Stage 2
- Set your website up like a ""hub"" for your industry that attracts visitors naturally through search engines, blogging, and social media
- Begin building out and understanding your buyer personas, followed by content catered toward the individuals who purchase from you
- Establish proper marketing and sales alignment in an organization, enabling both teams through lead qualification and rotation
- May 2
- 11:00 am - 11:30 am
- Stage 1
- Understand why the Bee is such an important framework for your marketing decisions
- Take the Beyoncé approach to your marketing efforts
- Approach how you keep you and your organization aligned to your customer's needs, and
- Enjoy some of Sasha Fierce's favorite jams along the way
- May 2
- 11:45 am - 12:15 pm
- Stage 2
- Unravel what innovation really means for effective, customer centric organizations through a series of examples showing both success and failure
- Use methods for making innovation a daily practice
- Apply a new modern marketing framework to ensure your organization is doing enough to foster and nurture true innovative thinking
- Adopt a framework for evaluating innovative ideas
- May 2
- 11:45 am - 12:15 pm
- Stage 3
- Better understand the ROI and impact testing can have to your business and web experiences
- Develop a comprehensive a/b testing and optimization plan
- Understand how to leverage tools and methods for identifying high ROI areas for web optimization
- Leverage and use data-driven decision making through the power of testing and learning
- Be an optimization hero for your organization – taking the good, and making it great
- May 2
- 1:45 pm - 2:15 pm
- Stage 1
- Better understand the value of customer empathy and how to apply it to your business
- Develop marketing strategies designed to build brand loyalty
- Create a culture of understanding through actionable marketing tactics
- May 2
- 1:45 pm - 2:15 pm
- Stage 2
- Apply data-centric approaches to connect with your audience in ways that your competitors are not.
- Embark on the same social media strategy that has enabled Harvard Business School External Relations to increase audience interactions by 160% over the past two years.
- Increase traffic to your website through targeted, data-driven measures
- Analyze and report on the Return on Investment (ROI) of your social media efforts
- May 2
- 2:25 pm - 2:55 pm
- Stage 2
- Create and use events to understand user behavior
- Use a tag manager to measure events, goals and other data points
- Track people, not disjointed sessions, using existing site data
- May 2
- 2:25 pm - 2:55 pm
- Stage 1
- List questions you need to answer in order to formulate an Instagram strategy
- Use visual planning tips and tools to create your perfect grid
- Research hashtags that will boost your engagement
- Use Instagram stories to bring your brand to life
- Implement strategies to convert your followers to leads and customers off of Instagram
- May 2
- 3:05 pm - 3:35 pm
- Stage 2
- Understand key marketing trends driving change and innovation in marketing technology
- Identify strategic marketing technology capabilities that drive business value
- Discuss how enterprise marketing technology will evolve over the next several years
- List the hottest emerging marketing technologies
- Review a new marketing technology framework to meet marketers’ needs
- May 2
- 3:45 pm - 4:15 pm
- Stage 2
- Leverage keyword data to unite your UX, SEO, and content efforts
- Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams
- Holistically optimize your digital presence across the web with practical, real-world approaches
- May 2
- 3:45 pm - 4:15 pm
- Stage 1
- Optimize your digital brand to increase conversions
- Connect with the right customers and users in the flow of their day and be relevant to the context you find them
- Align your digital brand with the digital trail people take to explore their interests
- Get the latest tools to leverage for your digital brand