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Content Marketing

Sharpen your skills in content strategy, personalization, customer engagement, and more

Are you tasked with creating rock solid content strategy for your company? There’s a number of offerings on the Digital Summit program to help you sharpen your skills.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Tuesday, May 1

Day 2 Wednesday, May 2

  • May 2
  • 9:15 am - 9:45 am
  • Stage 1
  • Create more engaging content to keep your audience engaged to consume more and return
  • Implement a repeatable process for crafting story-based content
  • Uncover customer insights to develop meaningful stories based on personas and buyer journeys
  • Map brand attributes to a distinctive brand voice
  • May 2
  • 9:15 am - 9:45 am
  • Stage 3
  • Better understand how to incorporate augmented reality into consumer activations
  • Use your existing content in new immersive environments
  • Understand the design and consumer interfaces can make or break your marketing campaign
  • May 2
  • 11:00 am - 11:30 am
  • Stage 2
  • Move beyond reach, frequency & CPM
  • Use Artificial Intelligence (AI) to be a smarter marketer
  • Speak to the right now generation, understand your audience, & impact the bottom line with AI
  • Create heavy competition among publishers & networks to stretch your ad dollars in real-time
  • May 2
  • 2:25 pm - 2:55 pm
  • Stage 2
  • Create and use events to understand user behavior
  • Use a tag manager to measure events, goals and other data points
  • Track people, not disjointed sessions, using existing site data
  • May 2
  • 3:45 pm - 4:15 pm
  • Stage 2
  • Leverage keyword data to unite your UX, SEO, and content efforts
  • Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams
  • Holistically optimize your digital presence across the web with practical, real-world approaches

Join us at Digital Summit Salt Lake City 2018

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