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Russ Hannig

Director, CRM and Lifecycle Marketing
Ancestry

Russell Hannig is esponsible for all aspects of US customer relationship marketing for the fast-growing and highly profitable Ancestry business, including the daily/weekly financial performance and longer-term growth strategy. He directly manages all aspects of the customer experience for a 90+MM database - including lifecycle and campaign marketing to ancestry subscribers and DNA audience, retargeting their database in performance media, and growing and maintaining a healthy database and CRM MarTech strategy.