What Brands Need to Know About Amazon Alexa and Building for Voice

In this session, we will talk about the #1 thing you can do to build or boost your brand on Alexa. We’ll discuss the opportunity marketers and businesses have today to delight customer with voice user interfaces. With the Alexa Skills Kit (ASK), you can easily build your own skills, or apps, for Alexa that run across any device and are hosted in the cloud (like Microsoft Azure). Your customers can then access your skill simply by asking Alexa a question or making a command. You’ll discover proven best practices for designing voice user interfaces (VUI), how to maximize usability of your voice experience, and how to create compelling voice experiences with the Alexa Skills Kit (ASK).

At the end of this session, you’ll be able to:

  • Understand the relationship of ad creative to audience and content
  • Use your new working knowledge of the various creative elements of social ads
  • Test for the best combination of creative​​