Using Customer Intent Data to Elevate the B2B Customer Journey

Your customers don’t want data, they want answers. But “functionality” can be difficult to measure: how can you be sure that you’re serving the right content, to the right people, at the right place and time in the buyer’s journey? This session dives into customer intent data—what they’re thinking, feeling, and looking for, and when—and how it can be used to deliver better content to your customers in the moments that matter most.

After this session, you’ll be able to:

  • Engage business decision makers more effectively in an omnichannel world
  • Use data to better understand and target customers throughout the buyer’s journey
  • Elevate the customer experience and differentiate your business through content frameworks
  • Offer more value to prospects with a smarter, more data-driven content strategy