The New Science of Authenticity for Building a Lasting Brand
This session challenges the traditional approach to authenticity by showing how you can consistently craft messaging, copy, and positioning that builds your brand’s relationship with customers, and converts them into fans who buy more. This session is for marketers who have the resources and desire to implement longer-term strategies for their company that build customer ROI, trust, and loyalty.
After this session, you’ll be able to:
- Develop a coherent strategy for building trust and authenticity across platforms and industries
- Craft ad and sales copy that converts deeper customer relationships into higher lifetime value
- Consistently create brand messaging that deeply resonates and “sticks” with consumers