Reimaging, Rediscovering and Reinventing Your Brand through Storytelling
Storytelling has become one of the most useful tools at a brand’s disposal to capture the imagination. In this interactive session, attendees will learn through a case study format how a company that has been in business for 36 years is trying to create relevancy through storytelling, while simultaneously balancing how to speak to a younger demographic while nurturing its existing customer base.
After this session you’ll be able to:
- Develop an actionable plan for creating a more consistent and refreshing look and feel for your brand
- Evolve your writing voice to be more conversational across all of your content marketing
- Create awesome video content to share your ‘why’