Ready for Takeoff: Mission, Modes, and Metrics of Content Migration

While much effort is put into redesigning a beautiful and well functioning website, content migration is often overlooked even when content is the bread and butter of your application. It’s tempting to take the easy way out when your efforts are focused on other aspects of the redesign and let your content migration become a form of lift and shift.

Companies like NASA have long created team convergence around targeted project missions and specific goals. This session shares how one IBM team used product missions, user modes, and content metrics to facilitate discussions and align key decision makers, team members, and content owners. And though content migration isn’t rocket science, this talk will focus on a few tactics to make your move as thoughtful as the rest of your redesign.

After this session, you’ll be able to:

  • Understand how a clear and specific product mission should inform your content migration strategy
  • Identify user modes and which content pieces address the reasons why users come to your web / intranet application
  • Use metrics to help set parameters for your content before migration occurs