It’s a Pay to Play World: Finding Real Value in Social Media

With organic reach declining on social media, and more and more chatter on platforms – it seems the era of “free” marketing on social media has come to an end. We’ve moved into a “pay to play” mode where you need advertising dollars to really reach your audience. But is that always the case? How can you get attention for your brand and prove the ROI of social media?

After this interactive session you’ll be able to:

  • Understand when organic social media can work – and when you will need
    to leverage paid social media
  • Move past the “boosted post” to targeted social media campaigns that
    provide results
  • Better measure the results of paid social media campaigns.
  • More expertly dissect winning Facebook and Instagram ad strategies