Micro-Storytelling: Effective “Stories” Strategies and Design

After Snapchat revolutionized the way story telling is created and consumed on mobile, other popular social media platforms have been rolling out their own version of the “Stories” feature. With “Stories” now available to Facebook Pages, it is the perfect time for Marketers to quickly learn and master this micro-storytelling format creatively and effectively in order to capture and keep their audiences’ attention. This session will teach marketers how they can effectively leverage the new storytelling feature from apps like Facebook, Instagram and Snapchat to differentiate their “story” from others.

After this session, you’ll be able to:

  • Integrate “Stories” into your social strategy
  • Understand what platform(s) to spend more time on
  • Maximize how to utilize the “Stories” tools to enhance your story telling
  • Increase retention rate through creative storytelling concepts