Marketing Through Emotion and Sentiment

All brands have their ups and downs, but as a sports and entertainment company, we have a scoreboard that keeps track of those ups and downs for the world to see. In this session, find out how our company keeps sentiment high and uses emotion, the power of loyalty, and avidity to help us stay connected our customers. Furthermore hear how, in a time where digital anonymity rules, we connect one-on-one with customers across the globe.

After this session, attendees will be able to:

  • Incorporate best practices for using emotion in your marketing to keep customers loyal
  • Use customer data to drive decision making and act as a compass for your business
  • Understand and uncover ways that content and storytelling can help drive the masses to evangelize a product
  • Find creative ways to connect one-on-one with your customers using social and digital