Make Your Social Media Strategy a Best Seller

Is your social media strategy disjointed? Are you focusing too much on you company’s product/service vs telling your brand’s story? In this session, learn how to use storytelling principles to improve your social media strategy, and determine if that story is a best seller or lost on the shelf.

After this session, you will be able to:

  • Create a social media strategy using storytelling principles
  • Use social sentiment to increase ROI
  • Analyze the effectiveness of this type of social strategy​​