How to Leverage Modern Web Technologies for Increased User Engagement

It’s important for brands to differentiate themselves by creating positive experiences and connections with their users across the web. This session aims to provide marketers with tools and technologies to increase that engagement.

After this session, you’ll be able to:

  • Create a frictionless and helpful user-first strategy across all platforms, including Assistant
  • Determine if your site and landing pages are meeting user demands for speed on the web
  • Understand the value of modern web technologies such as Accelerated Mobile Pages and Progressive Web Apps