How Digital Transformation is Disrupting Product Marketing

All businesses are in the midst of the digital transformation. With mobile-first technology and the continuing integration of the digital and physical worlds, the world of feature-focused product marketing is giving way for the new battleground: customer experience. The way we talk about and take products to market has transformed from explaining what the product does to bringing it to life. In this session, learn the best practices companies are using for creating product experiences, and changing strategic conversations to accelerate the adoption and implementation of technologies.

At the end of this session, you’ll be able to:

  • Understand why companies are moving from traditional video to interactive experiences
  • Shift your marketing from features-focused to experience-centered
  • Implement best practices for creating product experiences