Get More for your Marketing Dollars with Customer Insights

Consumers are creating an exponential amount of customer data rich in information (on their behavior, interests, needs, etc.) both in their interactions with your brand and elsewhere. This presentation will explore how you can try to make sense of all this data and create actionable insights you can then successfully act on and execute for better personalized interactions with your customer. With better interactions, you will be able to acquire more customers and revenue from the marketing dollars you spend.

After this session you will be able to:

  • Understand why insights are only as good as the breadth and depth of the customer data you analyze
  • Quickly act on and execute personalized interactions based on those insights
  • Measure your successes or failures in order to acquire more customers and revenue