Field of Dreams: People May Come to Your Site but Will They Take Action

Many lessons can be learned about building a product through the 1989 classic film Field of Dreams: Ideation, Buy-in, Sacrifice, Research, Constructs, Frustrations & Possible Outcomes. This session will challenge marketers to not only understand how to create a great website experience, but build it in a way that motivates people to take the action you want them to.

After this session, you’ll be able to:

  • Develop a construct of idea planning and execution of your website design
  • Think outside of the box in the ways that your customer data is gathered and used
  • Better understand why you should continue to test and iterate different designs, even with good results
  • Determine which customers to target and how to drive additional value for them