Everyone’s a Star: Making B2B Content Creation a Company Initiative
If B2B content doesn’t resonate with your prospects, what value is it? Stop expecting your content marketing team to be experts on your products and offers. Start building on the wisdom you have in-house. In this session, you’ll learn a plan to build a content machine based on your internal expertise.
At the end of this session, you’ll be able to:
- Understand why inauthentic B2B content just doesn’t work (and set your content strategy on a better trajectory)
- Coordinate your content marketing machine to leverage internal teams
- Simplify the creation of content from internal experts so you get consistent, valuable material