Digital Experience: the Emotion of Art Meets Technology
This session will discuss how to use data to drive not only the emotional messaging of a campaign, but also to connect this messaging in an omni-channel ecosystem, from national television advertising all the way down to marketing automation and personalized content.
After this session, you’ll be able to:
- Understand how to utilize data for personas and creative development
- Leverage known user data to personalize creative via marketing automation
- Demonstrate lift in campaign results through omni-channel marketing
- Identify users across their journey to target them with relevant messaging