Digital Experience: the Emotion of Art Meets Technology

This session will discuss how to use data to drive not only the emotional messaging of a campaign, but also to connect this messaging in an omni-channel ecosystem, from national television advertising all the way down to marketing automation and personalized content.

After this session, you’ll be able to:

  • Understand how to utilize data for personas and creative development
  • Leverage known user data to personalize creative via marketing automation
  • Demonstrate lift in campaign results through omni-channel marketing
  • Identify users across their journey to target them with relevant messaging