Design, Meet Content. Content, Meet Design

In the past few years, design and content have become more integrated with one another. It’s no longer enough to create something beautiful and assign copywriters to draft content that fits. In fact, it’s irresponsible. When crafted together, strong content and human-centered, empathetic design create an optimal user experience. In this session, you will learn how to incorporate content strategy into your process without sacrificing design, and how doing so will result in a better product for your users.

After this session, you’ll be able to:

  • Understand the principles behind compelling experience content
  • Evaluate the effectiveness of your product’s current content, and identify how you can improve it
  • Reframe your design process to incorporate both content and design