Defining and Analyzing the Modern Consumer Decision-Making Journey

The customer decision-making journey is no longer linear, is more complex, and more interconnected than ever before. In order to discover where to play and how to win with changing customer behaviors and expectations, we’ll be defining and analyzing the recent changes and increased number of stages. This session will challenge marketers to understand the nuances to the new customer decision-making journey, providing a better understanding for marketing strategies and tactics to improve performance and effectiveness.

After this session you’ll be able to:

  • Define and analyze the modern consumer decision-making journey
  • Understand the complexities and intricacies of consumer decision-making
  • Leverage a customer-centric and data-centric approach across the journey
  • Zoom in on how you can improve journey stages and zoom out on how you can improve your approach to support the entire modern consumer decision-making journey