CRM Technology is Critical to the Customer Journey

The relationships many brands have with their customers are not as coordinated as they could be. Our interactions are not orchestrated or personalized. As a result, we miss opportunities to close sales, upsell, and reduce churn. In this session, we’ll discuss how we visualize customer journeys across a number of brands in the Conde Nast portfolio, including magazine subscribers and new direct-to-consumer business lines.

After this session, you’ll be able to:

  • Use your CRM platform to connect customer data and map user journeys
  • Automate personal interactions with your customers to increase sales
  • Implement a framework developing a short-term strategy that compliments the long-term business goals
  • Successfully work with stakeholders in a matrixed organization