Content Marketing to Grow Your Audience and Master the Customer Journey
Content and digital marketing are no longer a trend, or some newfangled strategy; it’s an important part of marketing that is here to stay. As more of your competitors adopt digital marketing, the race is on to show prospective buyers that you are the best source to answer their questions and help them make decisions. Potential customers reward companies that provide them with honest and helpful content at each stage of their customer journey.
This education professionals from Vertical Measures will hone in on the importance of content coverage across all stages of the customer journey – Awareness, Consideration, Decision and Advocacy. And, how you can grow an audience that you own, creating one of your company’s most valuable assets.
At the end of this workshop, you’ll be able to:
- Build a digital marketing strategy
- Understand how to create content that resonates with your audience at different parts of the customer journey
- Strategize, ideate and create user-focused content infused with SEO best practices that beats the competition in search and beyond
- Know where, when and how to promote your content in a way that encourages engagement and progression through the customer journey
- How to build an owned audience that your company can reach at the time and place of your choosing
- Create a lead nurture campaign that works
- How to measure and demonstrate ROI to the executive team
An interactive workbook will help you follow along and give you a place for your notes as well as a framework for interactive exercises we will do throughout the presentation. This workshop will set you on a successful path to effective digital marketing and give you tools and techniques that will guide you through your continuing efforts.