Be Customer Obsessed: Using Data to Create a Cohesive Customer Journey across Digital Channels
The customer journey has completely changed—forever. Your customers now take control of the channels and messages they engage with, creating their own unique and personalized experiences. That means the future of marketing must include impactful interactions that have a clear brand purpose and narrative. In this session, learn how to put your
consumers at the center of your digital strategy and how to use data to create an integrated customer journey with a cohesive story across channels.
- Discover what a personalized customer journey across digital channels looks like
- Understand what data matters and what data doesn’t matter when it comes to being customer obsessed
- Create personalized and data-driven experiences and then deliver them at moments that matter
- Develop a consistent omnichannel strategy for seamless customer journeys