Advance Your Email Marketing Efforts by Focusing on Cross-Channel and Design
According to a recent survey from Adobe, 50% of consumers prefer to receive offers from brands via email (the highest out of any marketing channel). However, additional digital and physical channels, such as mobile apps, SMS, and web, are growing in preference and integral to successful consumer engagement. Consumers are sending a message to brands – engage me where I want to be reached and while you’re at it, tailor the experience and make it visually appealing.
After this session, you’ll be able to:
- Strike the perfect balance of engagement across marketing channels
- Apply an innovative approach to email efforts in your cross-channel strategy
- Create beautifully designed email experiences