Winning the Inbox: 3 Things Savvy Email Marketers Must Know
As marketers, we’re tasked with hitting big goals. A solid email marketing program can help you get there. However, in this fast-paced, get-it-done-yesterday world, it’s easy to slip into a routine and end up sending messages that don’t convert. Whether it’s a stale template design or a lack of strategic segmentation, one-size-fits-all can end up being one-size-fits-none. In this presentation, you’ll discover real-life examples from brands that are optimizing their email programs for today’s on-the-go consumers. Simply by focusing on 3, key areas of your email marketing program, you’ll start sending the kind of email that gets real results.
After this session, attendees will be able to:
- Make simple design and content tweaks to maximize engagement
- Use the latest tips for automating your messages so they get noticed by the right people at the right time
- Understand the key results to analyze so that you can iterate and improve your results as you go