Developing Customer Empathy and Establishing an Emotional Connection

December 15, 2017

How can you provide the best possible customer experience if you don’t fully know and understand your customers? This session explores the value of developing empathy and building a deeper level of understanding with customers. We’ll cover specific marketing tactics and best practices which can help create a lasting emotional connection with customers and positively impact your business.

After this session you’ll be able to:

  • Better understand the value of customer empathy and how to apply it to your business
  • Develop marketing strategies designed to build brand loyalty
  • Create a culture of understanding through actionable marketing tactics