How to Best Align Paid Search and Social Across the Customer Journey
The customer decision journey is no longer linear, the method for measuring it shouldn’t be either. This session will challenge marketers to understand how to achieve incremental revenue through advanced cross-channel marketing practices.
At the end of this session, you’ll be able to:
- Develop an actionable cross-channel marketing strategy
- Use audiences across Google and Facebook
- Implement an attribution model to properly credit each touch point
- Measure top-line ROI and incremental lift of a unified program