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Day 1 Tuesday, May 1

INTENSIVE AM WORKSHOPS

Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes

  • May 1
  • 8:30 am - 12:30 pm
  • Stage 1
  • AM Workshop
  • Understand why it’s vital to create content that resonates with your audience at different parts of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beats the competition in search and beyond
  • Know where, when and how to amplify your content in a way that encourages engagement and progression through the customer journey
  • Combine and leverage traditional and digital marketing to increase your audience reach and engagement
  • Use content marketing as a business asset and create revenue with your audience
  • May 1
  • 8:30 am - 12:30 pm
  • Stage 2
  • AM Workshop
  • Set-up and diagnose issues with goal funnels
  • Use advanced segmentation techniques for fine-tuning your KPIs
  • Interpret KPI data to make business decisions
  • How to A/B test content for optimizing conversions
  • Track email, social, and other inbound marketing campaigns
  • Understand and utilize attribution modeling methods
  • Track offline conversion measurement tactics
  • How to dashboard and report your results
  • May 1
  • 1:15 pm - 2:15 pm
  • Opening Keynote
  • May 1
  • 2:30 pm - 3:00 pm
  • Stage 2
  • Create impactful new marketing strategies that integrates all elements of your customer engagement and customer interactions spectrum
  • Identify new measurements to utilize to determine return-on-investment for new engagement platforms
  • Adeptly determine when to make changes to your strategies to account for new, emerging technologies
  • May 1
  • 2:30 pm - 3:00 pm
  • Stage 3

In this session, we’ll discuss methodologies and use cases for using data and analytics to enhance customer experience. You’ll discover lessons learned, and product impacts made by using data and experimentation, as well as how combining quantitative data and quantitative data can provide powerful insights into user behavior.
After this session, you’ll be able to:

  • Effectively use data and anaytics to improve Customer Experience.
  • Draw from specific CX metrics use cases to make product improvement decisions.
  • Set up new technical integrations between various analytics tools to seamlessly analyze all relevant CX data
  • Effectively apply qualitative and quantitative data to analyze user behavior
  • May 1
  • 3:15 pm - 3:45 pm
  • Stage 3
  • Identify website issues affecting performance
  • Make the right choice for hosting
  • Optimize images and video
  • Prioritize the use of smart coding techniques
  • Know when to use responsive design, AMP, or an app for mobile users
  • May 1
  • 4:00 pm - 4:30 pm
  • Stage 2
  • Effectively communicate your market position
  • Deliberately guide prospects through key pages and decision points to the right actions
  • Use a detailed, reliable system for holding all design decisions accountable to marketing goals
  • May 1
  • 4:00 pm - 4:30 pm
  • Stage 3
  • White hat SEO strategies real brands can actually implement
  • Why your competitors are ranking pages with zero external backlinks
  • SEO skills every digital marketer needs to learn
  • What every PPC manager, developer, web designer, and business owner should know about SEO
  • Why brand search matters and how to protect it
  • Million dollar mistakes companies are making and how to avoid them
  • May 1
  • 4:00 pm - 4:30 pm
  • Stage 1
  • Know what content works best for the B2B client and why
  • Reframe your content strategy to make your organization a thought partner, rather than a thought leader
  • Be the go-to source of content for executives in your org
  • Develop a new distribution, format and cadence framework to reach your target audience
  • May 1
  • 4:45 pm - 5:15 pm
  • Stage 3
  • Discuss current content marketing challenges
  • Talk about what makes an idea or campaign valuable
  • Uncover how poetry can rewire our brains to create better ideas
  • Review 3 poetic rules that can help us become better marketers, business owners, and human beings
  • May 1
  • 4:45 pm - 5:15 pm
  • Stage 2
  • Better understand the value of SMS messaging for customer retention
  • Utilize data to inform segmentation of your lists and create effective user journeys
  • Develop a concise and actionable long term engagement strategy
  • Learn about messaging tools that you can use to put your plan into action
  • May 1
  • 5:15 pm - 6:15 pm
  • Opening Reception

Opening Reception

Day 2 Wednesday, May 2

  • May 2
  • 8:30 am - 9:00 am
  • Stage 1
  • Identify the key 20% of actions that drive 80% of results
  • Adapt to the recent Google changes and position your strategy ahead of the evolving algorithm
  • Use the most recent SEO tools, techniques and strategies that will not break the bank
  • Remove the complexity of tasks and streamline projects to move the needle
  • Collect actionable data to make the case for SEO budget and support
  • Design an agile and inclusive SEO process that works for everyone
  • Eliminate project downtime, reduce cost, and effect transformational change
  • May 2
  • 9:15 am - 9:45 am
  • Stage 1
  • Create more engaging content to keep your audience engaged to consume more and return
  • Implement a repeatable process for crafting story-based content
  • Uncover customer insights to develop meaningful stories based on personas and buyer journeys
  • Map brand attributes to a distinctive brand voice
  • May 2
  • 9:15 am - 9:45 am
  • Stage 3
  • Better understand how to incorporate augmented reality into consumer activations
  • Use your existing content in new immersive environments
  • Understand the design and consumer interfaces can make or break your marketing campaign
  • May 2
  • 11:00 am - 11:30 am
  • Stage 1
  • Understand why the Bee is such an important framework for your marketing decisions
  • Take the Beyoncé approach to your marketing efforts
  • Approach how you keep you and your organization aligned to your customer's needs, and
  • Enjoy some of Sasha Fierce's favorite jams along the way
  • May 2
  • 11:00 am - 11:30 am
  • Stage 2
  • Move beyond reach, frequency & CPM
  • Use Artificial Intelligence (AI) to be a smarter marketer
  • Speak to the right now generation, understand your audience, & impact the bottom line with AI
  • Create heavy competition among publishers & networks to stretch your ad dollars in real-time
  • May 2
  • 11:00 am - 11:30 am
  • Stage 3
  • Identify and qualify influencers from several sources
  • Craft news, messages, and value propositions that matter to the press and industry influencers
  • Create outreach strategies that span the longer influencer engagement process
  • May 2
  • 11:45 am - 12:15 pm
  • Stage 1
  • Effectively optimize your site to combat Google’s ever-changing algorithm and land on top of the search results.
  • Understand how the popular opinion on paid media view has changed and how to beat your competitors for the bid
  • Get your SEO and Paid teams working together towards the same goal
  • Build and grow your own audience and leverage it for real revenue growth
  • May 2
  • 11:45 am - 12:15 pm
  • Stage 2
  • Unravel what innovation really means for effective, customer centric organizations through a series of examples showing both success and failure
  • Use methods for making innovation a daily practice
  • Apply a new modern marketing framework to ensure your organization is doing enough to foster and nurture true innovative thinking
  • Adopt a framework for evaluating innovative ideas
  • May 2
  • 11:45 am - 12:15 pm
  • Stage 3
  • Better understand the ROI and impact testing can have to your business and web experiences
  • Develop a comprehensive a/b testing and optimization plan
  • Understand how to leverage tools and methods for identifying high ROI areas for web optimization
  • Leverage and use data-driven decision making through the power of testing and learning
  • Be an optimization hero for your organization – taking the good, and making it great
  • May 2
  • 2:25 pm - 2:55 pm
  • Stage 2
  • Create and use events to understand user behavior
  • Use a tag manager to measure events, goals and other data points
  • Track people, not disjointed sessions, using existing site data
  • May 2
  • 2:25 pm - 2:55 pm
  • Stage 1
  • List questions you need to answer in order to formulate an Instagram strategy
  • Use visual planning tips and tools to create your perfect grid
  • Research hashtags that will boost your engagement
  • Use Instagram stories to bring your brand to life
  • Implement strategies to convert your followers to leads and customers off of Instagram
  • May 2
  • 3:05 pm - 3:35 pm
  • Stage 3
  • Understand how a clear and specific product mission should inform your content migration strategy
  • Identify user modes and which content pieces address the reasons why users come to your web / intranet application
  • Use metrics to help set parameters for your content before migration occurs
  • May 2
  • 3:05 pm - 3:35 pm
  • Stage 2
  • Understand key marketing trends driving change and innovation in marketing technology
  • Identify strategic marketing technology capabilities that drive business value
  • Discuss how enterprise marketing technology will evolve over the next several years
  • List the hottest emerging marketing technologies
  • Review a new marketing technology framework to meet marketers’ needs
  • May 2
  • 3:45 pm - 4:15 pm
  • Stage 2
  • Leverage keyword data to unite your UX, SEO, and content efforts
  • Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams
  • Holistically optimize your digital presence across the web with practical, real-world approaches
  • May 2
  • 3:45 pm - 4:15 pm
  • Stage 1
  • Optimize your digital brand to increase conversions
  • Connect with the right customers and users in the flow of their day and be relevant to the context you find them
  • Align your digital brand with the digital trail people take to explore their interests
  • Get the latest tools to leverage for your digital brand
  • May 2
  • 3:45 pm - 4:15 pm
  • Stage 3
  • Better understand who is driving mobile trends and why mobile is the #1 choice for video viewing
  • Identify the types of video that get the most views across social channels
  • Devise a plan to optimize your current and future video content for mobile viewing
  • Maximize the effectiveness of your video ad spend
  • May 2
  • 4:25 pm - 5:15 pm
  • CLOSING KEYNOTE
  • May 2
  • 5:15 pm - 6:15 pm
  • CLOSING RECEPTION

CLOSING RECEPTION

Join us at DS Salt Lake City 2017

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