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Digital Summit Masterclasses

March 4 | 10:00am – 4:00pm

(Included in Platinum pass; upgrade fee applies to all other ticket types)

Transformative Full-Day Deep Dives

Choose Between:
Who should attend a Digital Summit Masterclass?

These Masterclasses are great for content marketers, social media mavens, brand evangelists, digital strategists and marketing leadership – and anyone else facing challenges including:

  • The most effective goal-focused social strategies for your business
  • Decoding the best visual content creation solutions
  • Creating an army of brand ambassadors
  • Winning at the new “stories” formats
  • Understanding the math of customer acquisition
  • Which data sources can give you the best conversion insights
  • Managing design, content, and executive expectations
  • Secrets behind the highest converting landing pages or ads

“A wealth of marketing knowledge and insight. Information overload – in a good way”

– Digital Summit attendee

What’s Included?
  • 6 hours of drill-down, deep-dive content, tips, and insights
  • Workbooks from both Masterclasses
  • Exclusive DS Masterclass Certification
  • Lunch, snacks, coffee, and free WiFi

Pre-event Monday, March 04

10:00 am - 4:00 pm

Google Analytics: Measure What Matters and Master Visitor Behavior in Your Marketing

Masterclass
  • Thom Craver, CBS Interactive
  • Thom Craver
  • The most effective goal-focused social strategies for your business
  • Better understanding of how your web traffic and customer behaviors correlate to your organization’s business objectives
  • More effectively leveraging and packaging Content, Search, and PPC in your social strategies
  • Understanding your audience/customer/influencer personas better and translating those into better paid ad campaigns
  • Staying up to date with the ever-changing trends, algorithms, and tools impacting your social engagement
  • Streamlining your social media management processes, scaling effortlessly, and boosting results
  • Creating tighter, higher converting goals and funnels
  • More in-depth understanding of your site visitor data and behaviors
  • Understanding and utilizing the attribution modeling methods that will impact your marketing the most
  • Advanced segmentation tips for turning standard metrics into game-changing KPIs
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Influencer Masterclass: Cultivating a Powerful Network for Link Building, Social Media Evangelism, and PR​

Masterclass
  • Michelle Stinson Ross, Apogee Results
  • Michelle Stinson Ross

We’ll cover topics including:

  • Influencer Audit: Learn how to quickly and quantifiably evaluate existing backlinks, web and press mentions, social mentions, and referral traffic for business value and growth opportunity.​
  • Identify and Qualify: Learn to identify potential influencers for link building, social media, and news media and how to sort, qualify, and prioritize each for outreach.​
  • Influencer Resources: Learn how and when to either pivot existing content and resources or create brand new resources for influencers across various disciplines. This section will include evaluating when to get involved in paid influencer engagements.​
  • Outreach: Learn how to work with Email, Social and Paid Placements to develop and cultivate long term influencer/press relationships.​
  • Tools: Learn more about the tools featured during this workshop and how to use them to get organized, streamline your influencer management processes, and boost results​
  • Case Studies: See how best practices work in real marketing situations and gain insight on how to integrate with your business needs.​

At the end of this masterclass, you’ll be able to:

  • Assess your current influencer programs and resulting traffic
  • Determine current business value and growth from your influencer programs and set future goals
  • Identify additional opportunities to build relationships with new sites and influencers in your industries
  • Evaluate what content and resources you have or need to develop in order to support your programs
  • Grow your long term press/influencer relationships
  • Know when to get involved with paid influencer engagements​
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes
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A certificate of completion is available for all Masterclass attendees

Tout your new skills to your boss, colleagues, LinkedIn profile, resume or just to your dog!

Join us at Digital Summit Salt Lake City 2019