AM Workshops

Maximize your Digital Summit learning experience by adding any of these AM workshop intensives.
Each offers a thorough deep dive into these core tactical skills:

Led by leading digital marketing experts, these sessions will deliver so many actionable ideas for you to take back to the office, you might need to pack a spare brain to fit them all in.

“AM workshops alone was worth the price of the entire ticket!”

– 2018 Digital Summit attendee

Day 1 Tuesday, March 05

8:30 am - 12:30 pm

Move Prospects Through the Customer Journey With a Solid Content and Digital Marketing Strategy

AM Workshop
  • John Triplett, Investis Digital
  • John Triplett
  • Create ‘your’ customer journey and gain the ROI benefits of mapping that journey
  • Understand why it’s vital to create content that resonates with your audience at different stages of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beat the competition in search and beyond
  • Know where, when and how to promote your content in a way that encourages engagement and moves your prospects through the customer journey
  • Build an audience that you own, not rent, and the prove the value it creates for your organization
  • Evaluate your return on investment (ROI) for your digital marketing efforts
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content Marketing
  • Strategy

How to Hack Facebook’s Algorithm Changes

AM Workshop
  • Carlos Gil, Gil Media Co.
    • Know the types of content Facebook gives preferential treatment to
    • Implement strategies for boosting organic Facebook reach and engagement
    • Go outside of the box with tips and tricks to optimize how you post on Facebook
    • Create a valuable checklist to help you reclaim your fans on Facebook
    • Go beyond Facebook with ads to reach targeted buyers
    • Replicate engagement secrets implemented by the world’s leading brands and creators
    • Optimize engagement & click-through rates on posts
    Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
    • B2B
    • B2C
    • Conversion
    • Paid Advertising
    • Social Media

    Email 2020: Email Marketing for This Year & Beyond

    AM Workshop
    • Michael Barber, Godfrey
    • Michael Barber
    • Explain why email still matters for brands
    • Understand permission and list building/hygiene
    • List the metrics that impact deliverability
    • Decipher how internet service providers score engagement
    • Use a roadmap for managing inactive subscribers
    • Design and develop an impactful email
    • Know why subscribers open and why they don’t
    • Personalize and segment your subscribers
    • Determine the right frequency for your brand and subscribers
    • Fit email into your demand generation plan
    • Determine the right email metrics for your brand
    • Review what the future of email might look like over the next few years.
    Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
    • B2B
    • B2C
    • Email Marketing
    • Strategy

    Pro Tip: Send a team to attend Digital Summit and these workshops. That way you can either tackle multiple workshops simultaneously or attend a single workshop as a team building exercise.

    “The in-depth AM Workshops are the biggest value of the event.”

    – 2018 Digital Summit attendee

    See What People Love About Digital Summit
    A certificate of completion is available for all AM Workshops attendees

    Tout your new skills to your boss, colleagues, LinkedIn profile, resume or just to your dog!