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AM Workshops

Maximize your Digital Summit learning experience by adding any of these AM workshop intensives.
Each offers a thorough deep dive into these core tactical skills:

Led by leading digital marketing experts, these sessions will deliver so many actionable ideas for you to take back to the office, you might need to pack a spare brain to fit them all in.

“AM workshops alone was worth the price of the entire ticket!”

– 2018 Digital Summit attendee

Day 1 Tuesday, March 05

8:30 am - 12:30 pm

Move Prospects Through the Customer Journey With a Solid Content and Digital Marketing Strategy

AM Workshop
  • John Triplett, Vertical Measures
  • John Triplett
  • Create ‘your’ customer journey and gain the ROI benefits of mapping that journey
  • Understand why it’s vital to create content that resonates with your audience at different stages of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beat the competition in search and beyond
  • Know where, when and how to promote your content in a way that encourages engagement and moves your prospects through the customer journey
  • Build an audience that you own, not rent, and the prove the value it creates for your organization
  • Evaluate your return on investment (ROI) for your digital marketing efforts
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content Marketing
  • Strategy

How to Hack Facebook’s Algorithm Changes

AM Workshop
  • Carlos Gil, Gil Media Co.
    • Know the types of content Facebook gives preferential treatment to
    • Implement strategies for boosting organic Facebook reach and engagement
    • Go outside of the box with tips and tricks to optimize how you post on Facebook
    • Create a valuable checklist to help you reclaim your fans on Facebook
    • Go beyond Facebook with ads to reach targeted buyers
    • Replicate engagement secrets implemented by the world’s leading brands and creators
    • Optimize engagement & click-through rates on posts
    Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
    • B2B
    • B2C
    • Conversion
    • Paid Advertising
    • Social Media

    Email 2020: Email Marketing for This Year & Beyond

    AM Workshop
    • Michael Barber, Godfrey
    • Michael Barber
    • Explain why email still matters for brands
    • Understand permission and list building/hygiene
    • List the metrics that impact deliverability
    • Decipher how internet service providers score engagement
    • Use a roadmap for managing inactive subscribers
    • Design and develop an impactful email
    • Know why subscribers open and why they don’t
    • Personalize and segment your subscribers
    • Determine the right frequency for your brand and subscribers
    • Fit email into your demand generation plan
    • Determine the right email metrics for your brand
    • Review what the future of email might look like over the next few years.
    Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
    • B2B
    • B2C
    • Email Marketing
    • Strategy

    Pro Tip: Send a team to attend Digital Summit and these workshops. That way you can either tackle multiple workshops simultaneously or attend a single workshop as a team building exercise.

    “The in-depth AM Workshops are the biggest value of the event.”

    – 2018 Digital Summit attendee

    See What People Love About Digital Summit
    A certificate of completion is available for all AM Workshops attendees

    Tout your new skills to your boss, colleagues, LinkedIn profile, resume or just to your dog!

    Join us at Digital Summit Salt Lake City 2020